About me
Two modes - formal, CV, work history and achievements, or fun, casual, and informal about me section. Take your pick (but read both, I'm a multi-faceted guy)
Key competencies and achievements
Renewal, retention & risk mitigation.
Owned segment and portfolio retention directly: 90% gross retention against a 70% target. Built the benchmarking, segmentation and retention-forecasting playbook still used for account prioritisation.
Team leadership & coaching.
Managed and coached CSMs and consultants across roles. Embedded SPICED as the qualification standard org-wide. Mentored 25+ people, including 4 CSM→Senior CSM and 2 SDR→AE promotions, and 4 people who left the business to lead their own teams
Enterprise & complex accounts. Led commercial engagement on six-figure enterprise contracts with multi-stakeholder buying groups across DTC, retail, hospitality and travel — clients including Huel, Schuh, Adobe, Gymshark, Luxottica, Farfetch, Center Parcs, LNER and Ennismore.
Commercial & data-driven decision making.
Built and still own the forecasting and pricing models, the EBR structure, and the benchmarking/onboarding templates used across new and existing business.
Cross-functional partnership. Work across CS, Sales, Product and Ops through onboarding, renewal and expansion, so the customer gets one consistent experience throughout.
Solutions engineering & technical sales.
Designed the demo process, sales materials and forecasting model still used company-wide. Led qualification, demo design and value-engineering coaching for the wider Solutions Consulting team - SC-involved deals carried 2–6x higher ACVs and delivered 80%+ of new ARR per quarter.
Career History
VP Product Commercialisation · Jan 2026–Present
Q1 hit both plan numbers for the first time in 12+ months: £410k new ARR vs £400k target; churn held to -£700k vs -£790k allowance.
Lead the commercial motion and enablement instruments that win and retain enterprise revenue.
Co-led rollout of Claude-based skills infrastructure across Sales, CS, Product and Marketing - commercial report cycles cut from days to ~10 minutes.
Translate account feedback, win/loss data and competitive intel into product priorities and commercial positioning.
Solutions Consultant Team Lead · Jan 2025–Jan 2026
Win rate 15%→27%, an 80% relative uplift; SC-involved deals carried 2–6x higher ACVs.
Closed multiple six-figure enterprise contracts across DTC, retail, enterprise, hospitality and travel.
Led and coached the team on qualification, demo design and value engineering.
Led GTM strategy on positioning, pricing alignment, segmentation and launch frameworks.
Senior Solutions Consultant · Apr 2023–Jan 2025
Promoted after 10 months. Owned enterprise sales strategy for high-value, multi-stakeholder prospects.
Coached peers across the consultant function, raising close rates and deal quality.
Partnered with Product, Marketing and CS to sharpen GTM positioning.
Led Partner enablement
Solutions Consultant · Jul 2022–Apr 2023
Designed the demo process, sales materials and forecasting model still in use today.
Drove SPICED adoption across the sales team; built the pricing/forecasting model still used for new and existing business.
Strategy Manager · Mar 2021–Jul 2022
Promoted from Senior CSM to a portfolio-wide strategic view; led EBRs and strategic webinars for senior stakeholders.
Overhauled client categorisation and benchmarking; built the segmentation/retention-forecasting playbook.
Senior Client Success Manager · Aug 2019–Mar 2021
Managed and coached CSMs; sustained retention overperformance against shifting targets.
Led the GTM build for Mention Me's second product line.
Loyalty Magazine Top 30 Under 40.
Client Success Manager · Jan 2018–Aug 2019
Owned campaign setup, optimisation and revenue expansion across a 120+ client portfolio.
Before Mention Me
Managing Director, Europe at Criteek (Apr 2015–Jan 2018) — built the European business from scratch through to eventual wind-down.
Earlier career (2011–2015): Operations Manager scaling a London running club from 3 to 26 locations (85 to 950 members); self-employed personal trainer; founded an independent publishing site (2013–2018).
Ready to talk?
Get in touch today, and let’s see how we can help each other